Harsh but true: Unrealistic beauty standards across the world

                                 "Beautiful"

A word which can bring instant and natural smile on anyone's face. We often hear people saying that 'hey everyone is beautiful and unique' but do they really mean that. A constant battle of beauty and grace is going on for decades and so but still do we really overcome this barrier of living and the answer is NO, we still, in modern era compliments white washed face over any brown or black beauty. 

A world without this standards is only imaginable. Many companies and corporations are feeding on this propaganda and earning nearly millions and billions of money. Using beauty products are not entirely wrong but forcing them to peoples who are not comfortable in it is completely inappropriate. 

We as a society has contributed a lot in this. We have seen those people or maybe we are those people who degrade others for looking "too off for occasion" or "hey try this home remedies you will glow bright" or "beta what happen to your skin lately so many pimples go visit any dermatologist" and the list never become short ("sigh") 

""Illustrations by Srishti Guptaroy for BRIGHT Magazine''''

Indians are so obsessed with white skin color even our entertainment industry always prefer white skinned actresses for their cast and if we talk about songs, there are thousands of songs on white faces some are lusting over white faces and some are just degrading dark skin tone.

The company "fair and lovely" changed their name to "glow and lovely" and I doubt if they change their formula from whitening to just glowing. And the important factor that they still cast fair colored or white-washed actresses for advertising i mean you can do better but who cares. 

South Africa is marketed to the world as Mandela's rainbow nation, where everyone is proud of their race and heritage. But for some black South Africans there is such a thing as being too black.

A recent study by the University of Cape Town suggests that one woman in three in South Africa bleaches her skin. The reasons for this are as varied as the cultures in this country but most people say they use skin-lighteners because they want "white skin".

South Africa banned mercurial cosmetics in 1975, the European Economic Union in 1976, and Nigeria in 1982. The trade in skin lighteners, nonetheless, continued as other active ingredients- most notably hydroquinone – replaced ammoniated mercury.

It's not about just them in India also,the market size of the cosmetic industry recorded a year on year growth and was forecast to reach a value of 20 billion U.S. dollars in 2025.

And plus last but not the least "social media". The fever of getting famous for doing just nothing is taking over generation. Beauty gurus and influencers selling us products which they don't even use for themselves. Living fake lives for money and to earn for longer period of their life but eventually its not permanent one will face downfall. 

We haven't even notice for years and years that we are just seeing positive and powerful images on tv who are white or faur skinned and on contrary dark colored person is villain. Don't you feel to facepalm for this I mean seriously its getting worse as even kids are obsessed with makeup products. There is mild difference between loving your skin and embrace it AND treating your skin as a base then putting kilos of makeup to look completely different.  

Its our job to stand for ourselves and for our fellow peoples in case of this so called beauty standards. 

 Gabrielle Union, Tika Sumpter, and Lupita Nyong’o have all been praised for their good looks. Because they are dark-skinned, however, they discussed while sitting on the Hollywood Confidential Panel in 2013  how colorism, or skin color discrimination, affected their self-esteem. 

Bollywood celebrities were no exception, they indeed faced such discrimination. 

Lastly its upto a person whether he/she wants to look more fair or less but this can't be just thrown on someone's face.